CoolDrive Celebrates Successful 2026 AAAE
26 May, 2026
CoolDrive Auto Parts has wrapped up a highly successful appearance at the 2026 Australian Auto Aftermarket Expo (AAAE), highlighted by major industry recognition, strong customer engagement, and a showcase of the passion and future potential of the automotive aftermarket industry.
Recently held at the Melbourne Convention & Exhibition Centre, the three-day event provided CoolDrive with the opportunity to connect with trade customers, suppliers, and industry partners, while highlighting its extensive portfolio of leading automotive brands and workshop solutions.
A standout achievement for the family-owned company was receiving the Gold Award for ‘Best Stand over 36m2 at the Australian Auto Aftermarket Excellence Awards, recognising the quality, presentation and engagement of the CoolDrive stand.
Adding to the celebrations, CoolDrive’s Executive Chairman John Blanchard was honoured with the prestigious ‘Outstanding Service to Industry’ award which is one of the highest recognitions presented by the Australian Automotive Aftermarket Association (AAAA).
Throughout AAAE, the CoolDrive stand attracted strong visitor traffic, with attendees exploring the company’s extensive range of products and solutions across its brands including Jaylec, Jayair, Jayrad, HULK 4X4, AFI, Bremtec Brakes, Ignite Lighting, Aunger, and CalOffroad.
CoolDrive’s dedicated tools and equipment display also generated significant interest, with workshop owners and technicians engaging with the team to learn more about the latest technologies and equipment solutions.
Adding to the excitement on stand were appearances from Blanchard Racing Team (BRT) Supercars drivers James Golding and Aaron Cameron, who also entertained crowds during the popular Flying Spanners Apprentice Challenge.
“AAAE 2026 provided a fantastic opportunity for the CoolDrive team to connect with customers, suppliers, and industry partners from across Australia and New Zealand, while also showcasing the breadth of our product offering and capabilities,” Tim Blanchard, Chief Operating Officer of CoolDrive Auto Parts said.
“We were incredibly proud to receive the Gold Award for Best Stand Over 36m², which reflects the effort and passion our team puts into creating a welcoming and engaging experience for visitors.
“It was also wonderful to see my father, John Blanchard recognised with the Outstanding Service to Industry Award, which is a testament to his long-standing contribution to the local automotive aftermarket industry.
“Most encouraging of all was seeing the excitement, passion, and future potential of the industry on display throughout the Expo. The level of innovation and enthusiasm across the event reinforces that the future of the automotive aftermarket industry is very bright.”